Over the past few years, contour kits class of makeup products has taken the world by storm, even outshining the frontrunner – the skin care class.  It is not much of a surprise though, considering the large numbers of millennial consumers who are more interested in achieve instant results offered by contour palette cosmetics than an elusive promise of the anti-aging products, especially as far as posting selfies online is in the picture.

As a marketer of contour kits, you need to device better contour palette packaging strategies so as to attract many more consumers and retain your loyal customers. Check out how you can twist around your packaging and create an impact on the face of buyers.

Linking the product and packaging

Apart from the growing demand for these color cosmetics, emphasis on packaging is also a growing concern among consumers. Market experts agree that packaging plays a vital role when it comes to choosing a product – both at the local retail stores and online. Packaging and contour kits go hand in hand. It is the packaging that entices a consumer and narrates the fashion story of the product better. Marketers ought to embrace packaging that seeks attention and differentiates a brand from the rest. The packaging may have bold and clean graphics on an innovative and playful packaging that raises the brand’s rank among the top prestigious brands recognized globally. A contour palette packaging can be chic, sleek and matte black featuring square silhouettes and clean lines to make the brand fit well with a consumer’s everyday life.

Achieve packaging distinction

The internet and specialty stores are the major channels that drive a lot of prestige growth in beauty industry. In each of these channels, achieving packaging distinction is important. If selling your products on specialty stores, you need to create packaging that suits younger consumers usually below 25 years who love to play and experiment. Achieving a distinctive style attracts consumers who are after visually appealing products that suit their lifestyle, shape, color and preferences. Bear in mind that today’s consumers sought functional and attractive packages that also match the level of prestige that can be admired by family, friends and followers online.

Factor in the extras

As the demand for contour palette packaging that can stand out on stores and social media continue to increase, most packaging suppliers admit that requests for distinct shapes, decorative techniques, cool applicators and bold colors have taken a new dimension. Consumers want to be wowed even more. As such working with artists and illustrators is not a new thing in the packaging industry. Brands are also changing the traditional colors for more popular colors such as bronze and gunmetal since the black packaging is becoming less trendy. Shiny and metallized finishes are also being replaced with matte ones. Shade identification is also on the rise on packaging.

Switching up packaging styles

Another great packaging style to attract interest of consumers particularly for in-stores, is by offering the contour kits with unexpected applicators or filling the product in rather unconventional packaging design. For instance, square packaging is increasingly becoming trendier across all the categories of cosmetics.

Offering multifunctional solutions

Selling palettes that provide consumers with complete solutions in a single package and a multifunctional container is also a growing trend. For instance, eye and brow products can be assembled in one dual container. Another trend is the production of a contour, highlighter and blush palette.

There are so many ideas on how fashion and elegance can be achieved when doing contour palette packaging. The above five are just a tip of the iceberg. 

JUMBO Sales Team