It is common knowledge to all the successful cosmetic producers and vendors that the type of package used in distributing the products play an important role in promoting the sales of the cosmetic product in question.

In a conference moderated by Jamie Matusow, where cosmetic industry experts came together to discuss view points of suppliers and brand as far as brand packaging is concerned, the conclusions that were arrived at are worth being known by all the stakeholders in the cosmetic production. In the meeting, the panelists included the creative director and co founder of Too Faced Cosmetics: Jerrod Blandino, HCT Group executive vice president: Nick Gardner, Goldfaden MD vice president of sales: Lauren Wolk and Hatch Beauty creative director and cofounder.

Popular Trendy Examples The Chocolate Bar compact by Too Faced was found to have been legendary. The company really credits most of its sales and profits on the unique design of the package container. The design of the package instantly became a darling to girls and grown up ladies alike. Even though they grow, women like to be associated with the candy like things thus going for such products that will appeal to them. As a result, the brand also came up with the Sweetheart’s perfect Flush Blush that instantly became a sweetheart for the same gender. Though there are other products in the market that may be as good as the products in such unique packages, having a nice design go a long way to attract and retain more customers to your side. Overhaul your Packaging to Achieve the Best Sales Cosmetic package suppliers, the producer of cosmetics and in some other cases the main customer being targeted always go through a rigorous exercise to ensure that they produce the most appealing package for the market. The cosmetic producer takes a lot of interest in these packages since their brand will be expressed and defined by how their product looks like.

The brand’s popularity will also be boosted a great deal by how the container will attract customers. If you have two or three very unique packages for different products, by the time a customer gets to the third product, they will have already known the name of this unique company that has products in very unique containers. With such mentality, many customers will start to have a liking for the other products from the same company even if they didn’t have the best of packages. Hatch has also repositioned its brand through a total overhaul of the packages. The company did a complete redesign as well as a repackaging of their products. According to Bennet, the same products that were not having very good sales started getting good sales without the customers knowing that the same products are the ones they didn’t buy before. It is because of such observations and conclusions that we are here to help you redesign redefine and repackage your cosmetic products. Through experience, we have been able to help many companies to get high sales. The many positive reviews about our company speak aloud.

Edited By Rubby

JUMBO SALES TEAM