In 1898,a company named KWONG SANG HONG was set up in Hongkong by FENG FUTIAN ,this was a dometic enterprise which took Revitalize the national economy as their ideality. In 1903,KWONG SANG HONG SHANGHAI was set up in Nanjing Road, Shanghai, After years of developing, besides Hongkong, Shanghai, more branches was set up, such as Canton, Fuzhou, Shandong, Peking, Suzhou, Wuhan, Shenyang and Dalian. KWONG SANG HONG played a big role among China domestic markets. Its brand TwoGirls cosmetics especially powder opened a new era of China cosmetic, before the TwoGirls, many cosmetics was mainly made by Chinese women themselves. The skin care or make up depends on everybody’s own wisdom, one of China famous masterpiece book THE STORY OF THE STONE described detailed of the cosmetics people made and use at that period, In 1915,the perfume under the brand of TwoGirls won the International Panama Prize, this great honor made even Liyuanhong , the current vice-president of Nanjing Temporary Government was excited about it and epigraph PERFECT FRAGRANCE, EXCELLENT PACKAGING for it. Then, KWONG SANG HONG rise to fame and became the leader of domestic cosmetic quickly.

Like most of the entrepreneur of that time, FENG FUTIAN, the founder of KWONG SANG HONG take advertisement as a very important role of promoting their products. He invited the famous painter Guang Huinong made the poster for their products. However, due to no ladies were willing to plays as model, at the beginning of the ads, all of the models was disguissed by men, Only after 1930’s, the first general manager of KWONG SANG HONG Lin Weinan used two young ladies to take place of the disguised men.

The products of TwoGirls are wide, there were perfume, hair oil, face cream and body powder. KWONG SANG HONG developed not only the products range, but also payed high attention on its packaging to increase its products competition, KWONG SANG HONG designed various innovative packaging for their cosmetic, and  builded up a glass bottle factory to meet its packaging requirements. From the monthly ad poster, people could see many innovative bottles and jars which are still fashion compared to today’s cosmetic packaging.

Where is people, there is competition, said by our great President Mao. At that period, the cosmetic strong competitor was HAZELINE of England. Both of the two companies competition was focused on cream. HAZELINE cream were popular at Shanghai for many years and they oftenly promoted their products at SHENBAO newspaper strongly, HAZELINE ad describe its cream makes skin white,shiny.After the anti-imperialist movement of 30th May 1925, more and more Chinese resisted on using imported products, TwoGirls cosmetics was widely accepted by more citizens. And because of the war, the HAZELINE products could not shipped on time from England,many people started to use TwoGirls creams for insteady, and this was the first time that TwoGirls beat the HAZELINE.

(KWONG SANG HANG TwoGirls Cream cosmetic Advertisment on the news paper)

1930’s period was the peak for KWONG SANG HONG, annual sales amount reached around 5millions,and even 6millions.When the War of Resistance Against Japan burst out, TwoGirls was sliding down.

After The Republic Of China was born, KWONG SANG HONG Shanghai was merged together with Shanghai Star Perfume factory as Shanghai Jahwa,TwoGirls was out of peoples’ eyesight gradually in Shanghai. And KWONG SANG HONG HK was still running, But TwoGirls is for low and cheap markets. It is not the shine TwoGirls anymore.

However, recent years,Shanghai Jahwa wants to rebuild this yesterday’s famous brand, target it as high-end brands, they are using the name of SHANGHAI VIVE ,this name is origin from the paris fashion world when TwoGirls obtained the Panama International Prize.

And now Shanghai VIVE products covers not only soap, perfume, color cosmetic, but also shoes, bag, scarf and jewelry. The people of Shanghai Jahwa is confident to make the yesterday’s brand radiant again !

Cosmetic Packaging Solution  JUMBO  Team

Edit By Jane Ruan